So we walked into a Yankee store

On vacation my sister and I spotted a Yankee candle store. I was anxious to check out my competition and to spy on their new and upcoming scents. We walked in and started opening the lids to smell the new scents of candles. One after another, we'd open the lid, sniff, and nothing. No scent. NADA. We both looked at each other and said the same thing "I don't smell anything". Just then an employee walked up to us to offer her assistance. My sister asked her "Why can't we smell anything?" The employee went into an explanation of that the "oils gather on the lid and mysteriously not within the wax and that if we want to sample the scent of the candle we must smell the lid."
Dumbfounded my sister and I looked at each other. We told the girl "thank you" and she went about her business. I looked at my sister and asked "So what are you going to burn the lid or the wax?"

Compare Yankee's soy candle line prices to mine:

Yankee 9oz Soy Candle - 19.99
Mel's Smells 8 oz Soy Candle - $8.00
so you are paying $11.99 for the extra 1 oz that Yankee offers

Yankee 18oz Soy Candle - $24.99
Mel's Smells 16oz Soy Candle - $15.00
In comparison you are paying an extra $9.99 for the additional 2 oz.

Let's move onto another comparison
Yankee Car Jars may last 2-3 days and you pay $2.99
Mel's Smells Car Sacks last 2 weeks and sometimes much longer. Our price $3.00

Basically you are paying for the name of a big cooperation and in today's economy every penny counts.